With over 20 years of hands-on experience as a fabricator, Brendon brings deep industry knowledge to clients in trades, construction, and mining.
His background in fabrication, estimation, leadership, and supervision gives him a full perspective from workshop floor to site completion.
Brendon combines technical expertise with strategic insight, offering practical, results-focused solutions to operational challenges.

He understands the pressures of deadlines, budgets, and team management, creating systems that keep work flowing smoothly.
Known as our “spreadsheet weapon,” his precision and operational know-how make him a trusted advisor for businesses seeking efficiency and growth.

With over 20 years of accounting experience, Heidi combines financial expertise with practical, real-world insights for our clients.
She has a talent for breaking down numbers in a way that gives small business owners clarity and confidence.

Before joining Core Strategies, Heidi spent 17 years at the New Zealand Inland Revenue Department while completing her NZ Diploma in Business and managing family life.
Today, she works closely with clients on cash flow, payroll, forecasting, and strategic planning to help businesses grow.
As a Xero Advisor and Payroll Certified professional, Heidi is passionate about giving SMEs the financial foundations they need to thrive, without the overwhelm.

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With over 12 years of experience in HR, people, and culture, Aezee brings a people-first approach and strong operational expertise to Core Strategies and CoreVA.

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As Executive Assistant and Operations Manager, she supports executive leadership by managing inbox and calendar coordination while overseeing key business functions, including operations, payroll, invoicing, onboarding, recruitment, and process improvement, ensuring seamless service delivery across the organisation.

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As Head of CoreVA, Aezee leads the end-to-end management of the Virtual Assistant division, from recruitment and onboarding to client relationship management. She is passionate about creating efficient systems, building strong partnerships, and empowering both clients and Virtual Assistants to succeed.

With 7 years of Human Resources experience, over 10 years in leadership, and 6 years of business ownership (including co-owning a hair salon with his husband), Josef brings a strong balance of commercial insight and people-first thinking.

Josef has extensive experience across end-to-end recruitment, workplace compliance, policy development, employee relations, and people & culture frameworks. He is passionate about building scalable HR foundations that support organisational growth, mitigate risk, and enhance workforce capability.

Customer-focused in his approach, Josef partners closely with stakeholders to deliver practical, fit-for-purpose HR solutions that align people strategies with business objectives. He firmly believes that a strong workplace culture, underpinned by clear HR frameworks and genuine engagement, is critical to delivering exceptional customer outcomes and long-term business success.

Holly is an experienced Human Resources professional with a strong background in human resources, office administration, and business support. Having worked in construction and trade-based environments, she brings a practical, adaptable, and solutions-focused approach to every aspect of her role.

Passionate about people, Holly works collaboratively with teams at all levels and understands the demands of fast-paced workplaces. She is known for building strong working relationships, providing trusted support, and fostering positive workplace cultures. Committed to professionalism, integrity, and exceptional service, Holly is dedicated to helping both employees and businesses achieve successful outcomes.

Natalie has a diverse background in human resources, business operations, payroll, and customer service, with experience supporting businesses across healthcare and hospitality.

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She enjoys helping organisations improve workplace processes and build positive team cultures. With strengths in HR administration, recruitment and onboarding, policy development, payroll coordination, and process improvement, 

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Known for her approachable nature, strong organisational skills, and attention to detail, Natalie values building trusted relationships and providing practical support that helps businesses succeed and their people.

With 3 years of hands-on experience in marketing, Maryangel supports brands in showing up clearly and consistently. She works closely with clients on content, campaigns, and day-to-day marketing needs, helping ideas turn into practical action.

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She believes marketing should feel human and intentional, not forced. Detail-oriented and thoughtful in her approach, Maryangel focuses on building strategies that support steady growth and genuine connection.

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